Monday, April 25, 2011

Focus on: Yasmin Sewell

"Yasmin Sewell is a fashion retail consultant, creative advisor for fashion brands and trend forecaster. Setting up her consultancy in 2008, she and her team work on projects including retail strategies for international stores, trend direction for fashion brands in all markets and creative direction for young designers.

Originally from Australia, Sewell now lives in London. Setting up her own boutique Yasmin Cho in 1999, she also worked as Buying Director for all of Browns’ boutiques for three years. Sewell has become known for her ability to predict what women will want to wear in six months time. Working largely on instinct, she launched brands such as Rick Owens in to the UK, and was also an early champion of Acne, Christopher Kane and Pierre Hardy."


  1. She looks amazing, so inspiring style! Thanks for sharing, you made my day : )

    Have a nice week,

    Virginie/ Couture & DIY

  2. I love her, she has the most insane style.

    LOVED this post- just discovered your blog and am following you now!